Thursday, December 17, 2009

It seems the jury is still out on whether the "fold" matters or not...

The Fold Doesn't Matter
User Experience and Design, Wed 16th Dec 2009

"Over the last 6 years we’ve watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want."

Browser Size: a tool to see how others view your website
Google Blog, Wed 16th Dec 2009

"On the download page for Google Earth, the install rate increased by 10% when we moved the "Download" button 100 pixels upward."

It may be best to play safe and use Google's new BrowserSize tool
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